From "Made to Stick"- Why Some Ideas Survive and Others Die by Chip and Dan Heath. They're talking about how to make your idea stick in people's mind. There are few things to make your ideas stick, your ideas have to be:1. Seductive ...
2. Well dressed ...
3. Welcoming ...
4. Intriguing ...
5. Astonishing ...
6. Funny of touching ...
www.madetostick.com
